Money, pricing and finance
Do this first
You want to price confidently, track profit and handle payments in India.
Know your money before you spend
- Know breakeven ROAS and count returns. Judge the cost per delivered order. Read the lesson
Build a per-order margin sheet
- Subtract product, ads, returns, packaging, shipping, fees and GST. Fix the offer if there's no margin. Read the lesson
Work backwards from your target
- Work backwards from customers to conversations or sessions, then calculate the budget. Read the lesson
Measure your own delivered rate
- Track deliveries by courier and pincode. Industry claims disagree. Read the lesson
Add a decoy next to your best seller
- An expensive, rarely bought option can make your best seller look better value. Read the lesson
Sell big tickets through a paid first step
- Let buyers try a paid assessment before committing to a large project. Read the lesson
Do not defend your price
- Agree cheaper exists, then pause. This suits consultative sales. Read the lesson
Compare tools for overseas payments
- Compare fees, forex markup and FIRA automation. Rankings may be sponsored. Read the lesson
Questions you might have
What is breakeven ROAS?
- The ad return needed to cover costs. Calculate from margins using delivered revenue. Full answer
How do I receive foreign payments in India cheaply?
- Compare fees, forex markup and FIRA or FIRC automation. Rankings may be sponsored. Full answer
Should I discount to sell more?
- Try decoy pricing or a paid assessment. Prepaid discounts helped one small test. Full answer
What if a customer says it costs too much?
- Agree cheaper exists, then pause. Ask about results in consultative sales. Full answer
How much do marketing channels cost per month?
- Cold email costs about $200 monthly. Also consider LinkedIn, Meta, calls and content. Full answer
What delivery rate should I plan on in India?
- Measure deliveries by courier and pincode. Full answer
Read next
Finance, ops, legal and business tools
- Payments and delivery costs. Open
Pricing, offers and positioning
- Pricing and negotiation. Open
Business strategy and founder lessons
- Margins and sales targets. Open
Meta ads
- Breakeven and ad budgets. Open
D2C and e-commerce conversion
- Prepaid orders and bundles. Open
Watch these reels
@ritesh_shridhar: A 38-second checklist of 16 Meta ads rules for ecommerce from an
- Breakeven and returns checks. Watch
@build.sagar: The viral pitch buy the same product on IndiaMART for Rs 40-45 and
- Why cheap flips lose money. Watch
@prathamjindal14: Tier list of international payment platforms for Indian freelancers
- Compare overseas payment tools. Watch
@itsecomkid: A US dropshipping mentor reports that his India-based student has
- Disputed COD return claims. Watch
@decoyreport: Add one extreme, rarely bought option (a decoy/anchor) next to your
- How decoy pricing works. Watch
@gentlerainman: To move from $5,000 to $50,000 clients, do not pitch the big
- Start with a paid assessment. Watch
Avoid these
Believing results shown on demo data
- The 800x ROI claim used demo data. Why
Fake strike-through prices and countdowns
- Fake discounts can breach Indian consumer rules. Why
Treating payment rankings as fact
- Rankings may be paid opinions. Check current fees. Why
Copying a commodity flip
- The margin ignores ads, returns and fees. Why
Taking 'sell to the rich' as a rule
- That advice overlooks mass-price Indian D2C businesses. Why
The reels
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