Content creation and growing on Instagram
Do this first
You want reels that bring customers, with less guesswork about what to post.
Research before you post
- Study your niche's top 10 videos and competitor outliers. Remake useful ideas in your voice. Read the lesson
Pick one problem you have solved
- Repeat one problem you've solved. Show your work and sell your own offer. Read the lesson
Turn your profile into a sales page
- Say who you help, show proof and give one next step. Pin value, story and results. Read the lesson
Open with action and a clear promise
- Start mid-action, then make a clear promise. The visual gets attention, the promise keeps it. Read the lesson
Give your script a structure
- Hook, explain, illustrate, apply. Use an example or story before asking viewers to act. Read the lesson
Put value in the video, payoff last
- Put the value on screen. Save the payoff for the end. Read the lesson
Test hooks with Trial Reels
- Test hooks with non-followers, then upload winners to your main feed as new posts. Read the lesson
Design each reel for one kind of share
- Build for sharing: useful frameworks, explainers and rankings travelled well in this sample. Read the lesson
Questions you might have
How do I get more reach with a small account?
- Test hooks through Trial Reels, then rework winners. Availability and evidence are limited. Full answer
What should I post about?
- Study your niche's top 10 videos. Adapt competitor outliers in your voice. Full answer
What makes a good hook?
- Make a promise with a visual interrupt. Answer it at the end. Full answer
Do comment-keyword CTAs work?
- Comments don't prove demand. Offer a useful asset with a bio-link fallback. Full answer
Should I put the value in the caption?
- Put it in the video. One caption-heavy hit proves little. Full answer
How do I turn followers into money?
- Solve one recognisable problem and sell your own offer. Full answer
Watch these reels
@rapvilleuk: Use Instagram Trial Reels (shown to non-followers) with three rules
- How to use Trial Reels. Watch
@tanmaythinks_: If starting an Instagram page from zero (hypothetical HairWolf
- Research before posting. Watch
@jimruitang: Max-follower formula
- Build around an underdog story. Watch
@briarcochran: Script template Hook, Explain, Illustrate, Apply
- Hook, explain, illustrate, apply. Watch
@ksltos: A meta-reel that teaches the The sound of X vs the sound of Y / The
- Hook templates from popular reels. Watch
@ayeshargoyal: Role-play (if I were a snack company, here are three legal tricks to
- Role-play teaching with 16k shares. Watch
Avoid these
Short reels that say 'read the caption'
- Put the value in the video. Captions are for extras. Why
Folk theories about the algorithm
- The reset theory is undocumented. Test your own results. Why
Boosting posts to get followers
- Spend on conversion campaigns. Follower boosts attract the wrong audience. Why
Downloading others' reels or using unlicensed trend audio
- Borrow formats, write your own words and credit sources. Why
Reposting the same reel unchanged
- Change the hook on proven outliers. Reposting rules here lack official sources. Why
The reels
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