Hello worldHello world

Organic content and IG growth

The short version

Reels: 16 primary, 36 secondary. Every reel is listed in the grid below.

Scripting and hook craft is covered in depth in kb/06-scripting-hooks.md. This file covers distribution, growth systems, formats, funnels and profile set-up. Where a secondary reel is mainly about another topic (ads, AI tools, sales), only its organic-growth lessons are kept here.

Trial Reels are the main growth lever in these reels

  • Trial Reels are the main growth lever in these reels. Post a test to non-followers first, then put winners back out in a changed form: a new hook, a new edit, a new angle, a new format, or a full remake. Five creators describe versions of this loop. The results come from their own screenshots. Nobody has controlled data, and commenters report duplicate flags and reach drops. Dco8DB2oRRt DeSJg4Mkg42 DdwPZAku3Jx DeFFzgiCQOe DeGVbSJtBfn De-HXzJtpku [anecdote]

Research before you post

  • Research before you post. List the top 10 videos in your niche. Track competitors for outlier topics. Mine winning hooks from your own posts, other creators and the longest-running ads. Then remake the idea in your own voice. Dd4QXwYust3 DeUqvO8zKcP DdwPZAku3Jx DeFATG6umBR Ddt4Tq0BGS_ [claim/demo]

Put the value in the video, not the caption

  • Put the value in the video, not the caption. The "3-second reel plus long caption" trick from 2024 now annoys most viewers. Build for average view duration (put the payoff at the end) and for shares (to a friend, or to the viewer's own profile). Dd4oJ7gjqGX Dd4QXwYust3 [claim]

Comment-keyword to DM automation is the funnel almost every reel here uses

  • Comment-keyword to DM automation is the funnel almost every reel here uses. It inflates comments, often above likes, and the comments then feed reach. Variants include any-emoji triggers, share-to-DM gates, follow gates, story-reply keywords and "repost and comment done". It breaks at scale. Have a link-in-bio fallback ready. DdtNdBOFGHJ DeABDB9I2D1 DeUK2NZS3Ig DeUUFJQu8cw Dd4oJ7gjqGX [data on comment ratios]

Interactive mechanics can explode

  • Interactive mechanics can explode. A "pause on the right frame" reel got 7.5M views and about 15k-16k followers for a clothing brand. A "hidden emoji" Story trick reportedly lifted Story views from about 7k to 104k. A three-step Story offer is built around replies. Dd-rXZ8zqDd DdtNdBOFGHJ Dd7WBu_PR7X [demo/anecdote]

To maximise followers, frame yourself as the underdog, be credible for the topic, and go on a public "quest" with an...

  • To maximise followers, frame yourself as the underdog, be credible for the topic, and go on a public "quest" with an open ending. The same creator warns this gets followers, not money. Followers are not customers: you still need a product to sell. Dd7_w1wsdKf DeERlGvM9LK Dd1MI7lhAYb [data from one account]

The profile is part of the funnel

  • The profile is part of the funnel. Put a keyword in the name field. Bio order: who you help, proof, a DM keyword, then one link. Pin three posts: a value post, your story and a client result. Dd6ZIHnBBwC DdrSAMWq-TP [claim]

Copy formats, not words

  • Copy formats, not words. Add your own personality, taste and story, and credit the original. Copying proven templates works in these reels, but commenters raise originality and music-licence risk. Dd1RWJtk4dl DdwPZAku3Jx DcAkYEfyuPY [demo]

Production basics carry reach

  • Production basics carry reach:
    • Eyes on the lens.
    • Titles at chest height.
    • Subtitles in the lower middle.
    • A rhythmic voice with tonal variation.
    • Clean audio.
    • A storyboard before any AI edit. DeL07LCkYYr DdFdFiavMJ0 DeO-iyvFiCm De8SPjEAuV0 [claim/demo]

Shares are the strongest signal in these numbers

  • Shares are the strongest signal in these numbers. The best performers had reshares near or above half of likes. Typical share-driven content: frameworks, "send this to someone", consumer-protection explainers, identity content and contrarian rankings. Dd7_w1wsdKf DcAkYEfyuPY DdCGW4wimBo DdtNBKpMLvQ DdjrOhAx9yE [data]

Full playbook

1. How distribution works (what the reels claim)

  • Trial Reels go to non-followers first. Followers see them only if you later share or post them to the main feed. Multiple creators treat this as the safest test bed because a flop does not hurt your follower metrics. Dco8DB2oRRt DeSJg4Mkg42 DdwPZAku3Jx DeFFzgiCQOe [claim]
  • Rollout is not universal.
    • Commenters say they cannot schedule Trial Reels, cannot see the Versions option, or have scheduling blocked. Dco8DB2oRRt [anecdote]
    • An artist account under about 300 followers could not use Trial Reels. DeSJg4Mkg42 [anecdote]
    • One user said her followers and her husband saw her trial reel in their feed, which questions the "non-followers only" premise. Dco8DB2oRRt [anecdote]
  • Trial Reels and local reach. A sceptic said trial reels "ruin local reach": his reel was shown to family (followers) for 48 hours, then nothing, and reach stayed low afterwards. The creator's reply was that one 48-hour test is not enough. DeSJg4Mkg42 [anecdote]
  • Flop on main means flop on trial. Rapville: "if it flops on main it ain't gonna work on trials." DeSJg4Mkg42 [claim]
  • Duplicate-content detection. Both sides are claimed:
    • Rapville says Instagram does not detect duplicates when the hooks are literally different. DeSJg4Mkg42 [claim]
    • Brock says repurposing only limits distribution for Trial Reels; normal feed reels can be reused freely. DeFFzgiCQOe [claim]
    • A commenter says variants get flagged as duplicates and deprioritised even when the first 15 seconds of a 2-minute video differ. Dco8DB2oRRt [anecdote]
    • Another warns reposting is "a great way to get shadowbanned" (131 likes). DeFFzgiCQOe [anecdote]
  • Edits app. Claimed to connect a "digital footprint" to your IG account that "massively increases your ability to go viral". No evidence. DdwPZAku3Jx [claim]
  • Edits app features used:
    • Versions, with up to 5 variants in one draft. Dco8DB2oRRt
    • Scheduling.
    • Insights panels with Views and Like rate (used as on-screen proof). DcAkYEfyuPY
    • Templates. DdwPZAku3Jx
    • Rated [demo].
  • Boosting. Hardik claims that boosting posts teaches Meta you will pay, so it throttles your organic reach and you "will always have to pay". He says 500 organic followers beat 50,000 boosted followers for sales. No evidence. A likelier mechanism: boosted audiences engage less, which drags engagement rate down. Dd1MI7lhAYb [claim]
  • Stories reach mostly followers. In the hidden-emoji proof screenshots, 98.1% and about 99% of views came from followers. The trick raises re-views, not new reach. DdtNdBOFGHJ [demo]
  • Reels versus Stories. An Instaclub Hub member gets zero views on Stories and carousels but had 600K reel views in 30 days. DdtNdBOFGHJ [anecdote]
  • "Reset the Stories algorithm" by posting no Stories for 24 hours is a folk theory, presented as step 1 of a recipe. Instagram has not documented it. DdtNdBOFGHJ [claim]
  • "It takes six videos, not 3-4 months."
    • Guest Saad Khaja's claim is backed only by examples: a 41-post page, an interior fit-out company with 6.8M views from 6 organic posts, a "first reel is 5.6 million", and "the Kumar method" with 1M followers in six videos.
    • The method is not revealed in the clip.
    • Commenters note he has about 140K followers himself.
    • Dd_ZVdoI-iV [anecdote]
  • Instagram is a search engine. Put keywords next to your name in the name field, for what your ideal client searches. DdrSAMWq-TP [claim]
  • Engagement bait can be deprioritised. Instagram may treat these as engagement bait in some contexts (note-taker caution, not creator data):
    • "Repost + comment" contests. Dd4oJ7gjqGX
    • "DM a screenshot for discount" mechanics. Dd-rXZ8zqDd
    • Rated [claim].
  • Shares.
    • Shares to DMs are treated as a strong distribution signal. The DM share gate exists to farm them. DeUK2NZS3Ig DdtB7n8TAeD [claim]
    • Tanmay: people share in two ways, to a friend or colleague who shares a similar identity, or to their own profile to build their own brand. Ask which one your subject triggers and design for it. Dd4QXwYust3 [claim]
  • Average view duration (AVD). Make content that "culminates at the end" so people watch through. Dd4QXwYust3 [claim]

2. Research and ideation before posting

  • Tanmay's "HairWolf" method (hypothetical grooming page). Dd4QXwYust3 [claim]
    1. Do not post first.
    2. Go through the top channels in the niche and list the top 10 videos. His examples are hair topics: shaving, length, design, removal, "5 or 6 of these things". This shows which titles people already want.
    3. Then study the formats.
    4. Then optimise for "3 or 4 metrics". Only two are named in the clip: AVD with an end-loaded payoff, and shares.
  • Competitor watchlist with outlier scores. Yashika Sadhwani's 0-to-100k method, using a tool credited to @algrohack. DeUqvO8zKcP [demo]
    • Add all competitors to the Watchlist.
    • The dashboard shows which topics are working now, with outlier multipliers. Examples: "Must Read Books" 8.8x, "is vibe coding dead?" 6.7x, others at 5.x and 2.7x.
    • Click "Open in Studio" on a high performer.
    • The "Content Brain" panel profiles your voice: "Your voice / Your hooks / Your own words / What you cover / Your routine", with "100% signal - 7 tests - 7 sources".
    • Recreate the topic with your own voice and prompt.
    • Her proof is an account she grew: fitwithyashika_, 432 posts, 456K followers.
    • The tool link arrives by DM when you comment "insta".
  • Caption formula for this approach: "Find what's working. Understand why it's working. Add your own take. Create it in your own voice." DeUqvO8zKcP [claim]
  • Train your feed (15 minutes). Interact with niche viral reels so the algorithm shows you more viral templates. Then recreate those proven frameworks with your own visuals, keeping the same hook and the same audio. DdwPZAku3Jx [claim]
  • Hormozi's five hook sources (for ads, but he lists organic content as a source and a commenter says it "also works in Trial Reels"). DeFATG6umBR [anecdote]
    1. Your previous winning ads.
    2. Hooks from your own free content: longs, shorts, emails, tweets.
    3. Winning hooks from other people's ads. Save every ad you like and write the hook down.
    4. Winning hooks from other people's free content. Find content with tons of views in your space and "snag the hook".
    5. Platform ad libraries. Check the longest-running ad of big brands you respect, because long runs signal conversion.
  • Meta Ads Library as a size and spend check. Look up any brand's running ads and how many there are before you copy a product or angle. DXd5NR2DvUZ [claim]
  • AI for research and pattern finding. Briar's tier list of AI use cases for creators. Ddt4Tq0BGS_ [claim]
    • S tier: research ("research is 90% of writing", per a New Yorker writer; Ogilvy also stressed research) and data analysis or pattern recognition. Find the psychological patterns across your top 3, 5, 6, 8 or 10 winners instead of just remaking the same hook.
    • B-A tier: scriptwriting and ideation. Poor results mean you gave too little context.
    • B tier: funnel building and design work (AI carousels and thumbnails).
    • C tier: admin.
    • D-C tier: editing. It was F "two weeks ago" and is about a year from strong. Editing can be offshored for about $2,000 (period not stated).
    • D-F tier: replying to DMs. Keep a human who knows your voice, because people see through bots.
    • Commenters push back: research should be your own, and several say AI-written scripts underperform for them.
  • "Ideas come from AI, not from your head." One of Brock's four production rules, with no tool named. DeL07LCkYYr [claim]
  • Retention analysis with AI. Angus's loop. De-HXzJtpku [demo]
    • Capture analytics for paired tests.
    • Have Claude read both transcripts and on-screen text and map which phrases make viewers leave.
    • Rewrite.
    • Repost both as trial reels and send the winner to main.
    • Store the patterns as "definitive lessons" in a table with columns: Saved lesson, Evidence, Stronger / More support / Counter, Next experiment.
    • Get coached on those lessons in Google NotebookLM.
    • His own on-screen output warns that findings on small samples are hypotheses ("Early data", "a hypothesis").
  • Use comments to source ideas:
    • "Which app should I decompile next?" DecfvksvHiW
    • "What's the show-off option in your industry?" DekuqC0IpMG
    • A pinned question asking what to apply the colour palettes to next (outfits, interiors, cafes, packaging). It got 417 likes. Dd7gztHRzP9
    • Rated [demo].
  • Ride trends and news.
    • React to another creator's trending video. Dd7gztHRzP9 De8SPjEAuV0
    • Use a fresh policy change ("just yesterday on October 1st"). DeBJExFPKUF
    • Use a trending GitHub repo ("number one trending repo this week"). DeV2n53gLgf
    • Rated [demo].

3. Trial Reel and repurposing systems (all versions)

  • Damian Appice: Edits "Versions" at scale. Dco8DB2oRRt [anecdote]
    • Claims over 1M followers and over a billion views in a year from Trial Reels. The on-screen insights panel shows about 334,771,000 views.
    • Steps: open Edits and create a draft, then tap the top-left dropdown and "Manage Versions".
    • Take one viral video and make 5 versions with 5 different on-screen hooks and 5 different instrumentals. He claims this counts as original content, allowed on Trial Reels.
    • Do this for 5 viral videos per day.
    • Schedule the 5 variants of each video one week apart (for example: today Friday, next Friday, the Friday after).
    • Bonus: use "Link a reel" to link each trial to your most viral or most follow-generating videos.
    • CTA: comment "TRIAL REELS" for a free community. About 220+ comments were the keyword.
  • Rapville (music marketing): 3 hacks. DeSJg4Mkg42 [anecdote]
    • Proof: an artist (@wowdemxntia) went from 54.7K to 93.6K followers, with an insights card reading "+31,334 net followers / 7 days".
    • Hack 1, two hooks: for every video, film two openings that start slightly differently but end in the same performance.
    • Hack 2, change the edit: flip (mirror), cut shorter, new colour grade, add text.
    • Hack 3, do not publish: never use "share to main feed" on a winning trial. Re-export the same file and post it to main as a fresh video, so the same video can go viral twice (trial reaches strangers, main reaches fans).
    • Maths: 2 hooks x 4 edits = 8 videos from one shoot.
    • Comment clarifications: post the same video file to main; hashtags on trials "why not, won't make or break".
  • Brock Johnson: post everything 5 times. DeFFzgiCQOe [anecdote]
    1. Post as a Trial Reel.
    2. Post to the main feed.
    3. Mirror the video and post it again as a Trial Reel.
    4. About 90 days after the first feed post, post it to the feed again.
    5. About 90 days after that, post it a third time to the feed.
    • Rationale: "more juice from the same lemon."
    • Leave the trial as a trial "forever".
    • Reels 90 days apart will not sit next to each other on the grid.
    • Close: "send this reel back to yourself."
    • Comments were heavily negative, with 2,326 comments on 2.4M plays: "I'm soooo over all the inauthentic games" (744 likes), "And then everyone unfollows you" (1,056), "I'm tired of this" (1,512). Supporters: "posting reels to trials first and then my feed... a cheat code" (115), "doing this for over 2 years" (26). One said: "Only do this with your OUTLIERS."
  • Chris Chung: winner iteration. DeGVbSJtBfn [demo]
    • Take a trial winner and post it separately on main: another winner.
    • Re-record it from a different angle: another winner.
    • Change the format: another winner.
    • Remake it: another winner.
    • Insights screenshot ranks his top reels at 719K, 334K, 170K and 41K views. The link to the iteration chain is not proven.
    • A commenter calls "remake it entirely" the real unlock: "each remake reaches a different slice... Repurposing isn't recycling, it's distribution."
  • Hayley Jennings: viral template loop. DdwPZAku3Jx [anecdote]
    • Before: her trial reels never got more than 300 views.
    • After, in order: 44k, 76k, 66k, 151k, 682k, 1.3M views.
    • Claims about 1,000 followers a week, "9/10 reels go viral" (about 90%), and 100-200 new engaged followers daily.
    • Step 1: train your feed (15 minutes).
    • Step 2: recreate proven frameworks in your niche with your own visuals, same hook, same audio.
    • Step 3: post daily trials (or a few a week). When one goes viral, use your own viral reel as the next template so the momentum "stacks".
    • Her own reel uses trend audio ("I Know What You Want x Madison Calley") and a before-and-after view tile overlay: 136 to 425K, 384 to 739K, 254 to 1.3M.
  • Angus: pair-test loop. Make two versions, read the retention data, cut the leaving phrases, post both as trials and send the winner to main. De-HXzJtpku [demo]
  • Mirroring caution. Flipping mirrors text, logos and engravings, and a commenter said "mirroring will cook my captions". For jewellery with lettering or left-right sensitive layouts, do not flip. DeFFzgiCQOe DeSJg4Mkg42 [claim]
  • Open questions in the comments:
    • How long to keep a reel in trial? Unanswered. DeSJg4Mkg42
    • "If a trial reel did well, should I shift it to main? Won't I lose the traction?" Unanswered. DeGVbSJtBfn
    • Brock's answer: post the same video to the feed as a new reel and leave the trial alone. DeFFzgiCQOe

4. Watch time and retention devices

  • Value on screen, not in the caption.
    • Brock: stop 3-second reels that say "read the caption". It worked in 2024 because long captions raised watch time. Now "most viewers find it very annoying".
    • Instagram is visual: use a voiceover, a talking head, or at minimum on-screen text.
    • Keep captions for extra detail.
    • Commenters agree: "I swipe AS SOON AS I SEE... READ IN THE CAPTIONS" (47 likes), "I pause it immediately because it's annoying."
    • Dd4oJ7gjqGX [anecdote]
  • Caption as bonus content (the reverse of the above). Ayesha put the extra points that did not fit into the caption, which gives a real reason to open it. DdCGW4wimBo [demo]
  • Open loops and quests. Dd7_w1wsdKf [data from one account]
    • Jim Tang: "a journey where you do not know where it ends."
    • Invite the viewer along so they "have no choice but to hit that follow button".
    • His 27-second video: 2,016,179 views, 1,486,080 accounts reached, 13.2s average watch time, 75,144 follows.
  • "Explain nothing."
    • Barnum's five-bricks man drew a crowd of 500.
    • The "To the Egress" sign emptied the museum: visitors thought Egress was an animal, but it just means exit.
    • The reel itself opens with 4 seconds of a man and a brick with no words and no narration, then reveals: "This video opened the same way."
    • DeXr6rKlB4G [anecdote]
  • Very short, loopable reels get near-full completion and replays:
    • 13 seconds of one line delivered four ways: 3.96M plays. DdFdFiavMJ0
    • A 19-second jargon list. DeABDB9I2D1
    • A 17-second "here, not here" gag that answers "where does the CTA go" in its last line, so people rewatch. DeL07LCkYYr
    • Rated [data].
  • Progress devices that make people wait for the end:
  • Series framing. It builds a reason to come back:
  • Self-demonstrating reels. The reel uses the method it teaches: the hook template reel, the brick opener, the caption-placement reel, the Claude-edited reels, and the prop reel. Viewers rewatch to "get it". Kai's top comment, with 9,565 likes, was "It took me a while to realise he's talking about video hooks". DcAkYEfyuPY DeXr6rKlB4G DeL07LCkYYr DeUUFJQu8cw DeSKm5HB3MF [data]
  • A deliberate middle section. Briar's Hook (0-3s), Explain (3-10s), Illustrate (10-30s), Apply structure. The Illustrate gap (example, story, maths, quote, analogy) is where he says retention is "milked". His reel taught the framework using the framework and got 298 reshares on 516 likes. Full detail is in file 06. DdjZgv9BFvf [claim]
  • Pacing. Fast cuts every 2-4 seconds with a visual change keep a 144-second explainer watchable. DdCGW4wimBo DbCzQQwRpgZ [demo]
  • Long reels can work when they are step-structured:
    • Hormozi at 92 seconds. DeFATG6umBR
    • Edward at 174 seconds, with an experiment arc. DdsLYSUPwGQ
    • DfPe at 146 seconds, with a 5-part counter. DfPeqZATl-e
    • Chirag at 153 seconds, as a story. Dc3_TsioFhq
    • Damian at 103 seconds, promising "by the end you'll have it mastered". Dco8DB2oRRt
    • Rated [demo].

5. Shares and saves (numbers from the notes)

Reel Plays Likes Reshares What drove it
DecfvksvHiW Block Blast decompile 20.8M 1.6M about 1M Outrage plus visual proof each beat
Dd7gztHRzP9 Japanese colour book 5.5M 164k 76k One object, three contexts, "FINDS" keyword
DcAkYEfyuPY hook templates 1.77M 81.5k 41.5k (2.3% of plays) Save-and-send template
DdjrOhAx9yE brand ranking 1.6M 45k 41k Contrarian ranking
DdtNBKpMLvQ money and peace 1.0M 63k 31.2k Identity/spiritual "send to someone"
DeERlGvM9LK get rich with IG 1.46M 109k 26.7k Status setting plus list
DdsLYSUPwGQ King of AEO 549k 29.7k 25.7k Experiment story
Dd_ZVdoI-iV six videos 1.19M 30k 23.4k Curiosity gap, no payoff
DdCGW4wimBo snack label tricks 563k 34k 16k Consumer protection
DeUK2NZS3Ig motion prompt repo 532k 12k 14.1k Share-to-DM gate
DbWOWLBTGxW good cop bad cop 460k 22k 13.9k Story twist
DdU8uOPhGIK sell to the wealthy 686k 33k 13.9k Relatable cringe
DXd5NR2DvUZ IndiaMART myth 757k 35.5k 9.9k Debunk a beginner dream
DeL07LCkYYr here not here 439k 13.1k 8.1k Creator utility
DfPeqZATl-e consultants vs agencies 231k 7.8k 6.8k Contrarian, insider
Dd7_w1wsdKf follower formula 338k 6k 4,971 Framework
DWnf25uCFzz ambush marketing 191k 4.4k 2,926 Juicy accusation

[data] All counts come from the scraped stats in the notes.

6. Formats that grew accounts (catalogue)

  • Book-stack listicle with a metaphor. Four books held to camera, one per about 10 seconds, with lower-third labels and a "university degree" metaphor. Featuring a famous creator's book brought a comment from that creator: Hormozi's thanks got 1,285 likes. 1.34M plays. DcJpq1hjm27 [data]
  • Interactive pause-frame reel.
    • "Only 1% can pause at the right time!" with a hidden frame: "You did it. New sweatsuit Sept 30. DM us a screenshot for discount".
    • Result: 7.5M views, DMs every minute, "crazy sales", and a follower graph of "Follows 16,038".
    • The follow-up reel published code FRAMEPERFECT15 (15% sitewide) because the team could not answer every DM.
    • Top comment: "set up ManyChat asap".
    • Dd-rXZ8zqDd [demo]
  • Split-screen reaction with live view counters. Brock's original against a near-copy: 37 to 51,237 views versus 76 to 53,622. Brock later claimed 1.3M versus 40K. Tags "+ Tone / + Face / + Hands" mark what the copier matched. Dd1RWJtk4dl [demo]
  • Podcast clip as trailer. Two cameras, cuts every 2-3 seconds, a yellow title bar, and a curiosity gap with no payoff that sends viewers to YouTube. 1.19M plays. Top comment: people could not find the full episode. Dd_ZVdoI-iV [data]
  • Silent trend b-roll with a stat overlay. Five seconds of a woman walking out of the sea, before-and-after view tiles, the teaching in the caption, and a keyword CTA. DdwPZAku3Jx [demo]
  • Cut-out talking head over an insights screenshot. 14 seconds. Low engagement (21 likes) despite the claims. DeGVbSJtBfn [data]
  • Talking head with a list that builds on screen. DeFFzgiCQOe DeSJg4Mkg42 DbCzQQwRpgZ [demo]
  • Tool demo plus keyword. Authority proof first, a 4-step screen recording, Hinglish captions, a "comment insta" CTA. DeUqvO8zKcP [demo]
  • Fill-in-the-blank hook template reel. Each template is followed by a real reel inset showing its view count and like rate. DcAkYEfyuPY [demo]
  • Villain role-play explainer. "If I were a snack company... three legal tricks." Each trick is followed by "how to beat me". A commenter saw it as a trial reel. DdCGW4wimBo [demo]
  • Delivery ladder. The same line delivered four ways, with BAD/Better/Good/best labels and a waveform graphic. DdFdFiavMJ0 [demo]
  • "Here, not here" visual gag with red and green zones. DeL07LCkYYr [demo]
  • Jargon quiz. "Let's see if you actually understand content creation" plus a list of 13 terms and an any-emoji CTA. 8.5k plays, 234 comments (2.7%). DeABDB9I2D1 [data]
  • Prop with on-screen rules. A 25 lb mug with a taped "25 lb MUG" sign. DeSKm5HB3MF [demo]
  • Faceless history animation with a reflexive payoff. The reel credits Apple iMovie and GarageBand sounds; the creator says it also used "a mix of models". DeXr6rKlB4G [demo]
  • Ranking and tier lists. DdjrOhAx9yE Ddo0sp7As2r Ddt4Tq0BGS_ [demo]
  • "Fact or Hype?" tool series with checkboxes and an A/B demo (fails without the tool, works with it). Dd6izTYiln1 [demo]
  • Public quest series. "Day one of just f-ing doing something" got 14.6M views. "Two broke college students... $37,000" for land got 6.8M. "Take a paid 30-minute lunch break with me" got 62.7M. Dd7_w1wsdKf [data]
  • Experiment-as-content. Run a stunt, show screen proof, publish a tactics article. DdsLYSUPwGQ [demo]
  • Reverse-engineering teardown. Every beat is paired with a highlighted code snippet, chart or UI. DecfvksvHiW [data]
  • Animated skit with a mascot and a tool reveal. De9bqWtoARc (cat 6) is the same family as DeXr6rKlB4G [demo]
  • Faceless motion-graphic explainer with a voiceover and a series stamp ("Decoy Report"). 9.9M plays. DekuqC0IpMG [data]
  • Pixel-avatar news format with no face. DeV2n53gLgf [demo]
  • AI micro-documentary with a reaction overlay. "Human + Claude" badge, a banana-history story, "comment Process". DeEoDBASC5R [demo]
  • "One clip, N edits". De7JFJdo4KX [demo]
  • Raw clip beside the AI output. DebyJVyTLOf [demo]
  • Dramatised critique session (thumbnail and title rebuilt live). De4rJ5SBSFk DfX5rchRb8i [demo]
  • Selfie rant as comment bait. "what is wrong meta ads". 19 seconds, 622 comments on 276k plays, and experts filled the comments with advice. Ddtkjn8ie0l [data]
  • One-take spiritual monologue. About 1M plays and 31k shares. DdtNBKpMLvQ [data]
  • Persona monologue. Professor Panache, tweed blazer, cinematic lighting. DcROuxBSKnF [demo]
  • Founder or career story. Gesture hook, conflict, a turn line, two lessons, proof screenshots, then a gratitude tag of a high-status person. Dc3_TsioFhq [demo]
  • Product discovery ("finds"). One object shown in three contexts (outfit, apartment, "$8 latte" cafe). Dd7gztHRzP9 [data]
  • Myth debunk with screenshots and a prop. IndiaMART at Rs 40-45 versus Amazon at Rs 250-290. DXd5NR2DvUZ [demo]
  • News-jacking a primary source. Screen-record the Google doc and read the highlighted lines. DeBJExFPKUF [demo]
  • Borrowed viral intro as the hook. A food-reel clip, credited, that pivots to presentations. Plus a comedic keyword ("Pret Atma"). DdtB7n8TAeD [demo]
  • Gossip callout. "It has been brought to my attention that you all don't know what ambush marketing is." DWnf25uCFzz [demo]

7. Comment-keyword and DM funnels

Keyword or trigger What is sent Plays Comments Code
TRIAL REELS free community link 1.21M 5,762 Dco8DB2oRRt
CHAT (ManyChat sponsored) Story tutorial plus ManyChat trial 37k 1,651 (4.5%) DdtNdBOFGHJ
SUCCESS (must follow) 45-page guide 139k 1,042 (0.75%) DdwPZAku3Jx
insta tool link (@algrohack) 141k 2,260 DeUqvO8zKcP
HOOK 25 viral hook ideas 130k 2,900 (2.2%) Dd8kCcCCGG3
any emoji content glossary 8.5k 234 (2.7%, more than likes) DeABDB9I2D1
AUDIT free content score 971k 823 DeSKm5HB3MF
GAME profile training / prompt PDF 26k-49k 106-751 Dd5MjjlKvr3 Dd6ZIHnBBwC DdrSAMWq-TP
$1 (story reply "1 dollar") 118 hours of coaching calls 18k 76 Dd7WBu_PR7X
FINDS book link (likely affiliate) 5.5M 14,856 Dd7gztHRzP9
strategy 1:1 strategy call booking 42.6k 434 (about 1%) DdZAwEftJSy
agent setup guide 1.65M 9,892 Dd6izTYiln1
test prompts 128k 4,606 (3.6%) De-HXzJtpku
LINK GitHub list 109k 1,426 De1xXtICvqs
claude effects repo 2.27M 60,886 (more than likes) De7JFJdo4KX
EDIT workflow / walkthrough 506k / 2.29M 18,488 / 160,837 De8SPjEAuV0 DeUUFJQu8cw
Process (conditional) "if enough people, I'll show how" 147k 3,736 DeEoDBASC5R
share this reel in DM repo link 532k 12,124 DeUK2NZS3Ig
Pret Atma (or share) links plus 50 AI tools 83k 87 DdtB7n8TAeD
MOTION invideo link 156k 6,545 (about 4%) DebyJVyTLOf
DECODE public GitHub link 1.94M 3,998 DeV2n53gLgf
repost + comment "done" chance of a reel review 72k 266 Dd4oJ7gjqGX
Flow (inferred) speaking resource 3.96M 653 DdFdFiavMJ0
COACH "$50M Social Blueprint" 1.46M 813 DeERlGvM9LK

[data]

  • Mechanics observed:
    • Rotating canned replies, so the bot does not look like spam: "Sent! Check your DMs", "Nice! Check your DMs!", "Thanks! Please see DMs.", "peek in your DMs / check your requests folder". DeABDB9I2D1 DeSKm5HB3MF DebyJVyTLOf [demo]
    • An any-emoji trigger gives the lowest friction. There is nothing to misspell, and the bot catches everything, but it also DMs unqualified people. DeABDB9I2D1 [demo]
    • Keyword misspellings are common ("trail reels", "Pretatma", "Cloude"). Configure the bot for variants. Dco8DB2oRRt DdtB7n8TAeD De7JFJdo4KX [data]
    • A follow gate ("must follow or the DM won't go through") doubles as follower growth but often fails: people who followed still did not receive it. DdwPZAku3Jx [anecdote]
    • Overload. Justyn's automation broke at about 160k comments. He pinned "DM sending currently isn't working... we've overloaded the system" and added a waitlist link in the bio. DeUUFJQu8cw [anecdote]
    • Delivery failures also showed up as "It hasn't come through on my end" De8SPjEAuV0 and "Never received the email" Dd7WBu_PR7X [anecdote]
    • The share-to-DM gate pushes shares, a stronger signal than comments. A commenter posted the repo link publicly and defeated the gate. DeUK2NZS3Ig [demo]
    • Gating a public link annoys people ("ironic"). DeV2n53gLgf Dd6izTYiln1 [anecdote]
    • A conditional promise ("if enough people are interested") adds social proof. DeEoDBASC5R [claim]
    • Keyword to a booking link for a paid service. DdZAwEftJSy [demo]
    • Keyword to a ManyChat free trial (sponsored, #sponsoredbymanychat). DdtNdBOFGHJ [demo]
    • A DM keyword in place of a form, because "some people are too lazy to fill out a Typeform". DdrSAMWq-TP [claim]
    • Removing the bottleneck. When DMs cannot be answered, publish the code publicly. FRAMEPERFECT15 also gives attribution tracking. Dd-rXZ8zqDd [demo]
    • A comedic keyword raises comments. "Pret Atma" means ghost, a joke on the food intro. DdtB7n8TAeD [demo]
  • Cost pushback.
    • "ManyChat charges a lot for contacts, it's very unrealistic." DdtNdBOFGHJ
    • A self-promo comment claims ManyChat Pro is $39, locks auto-reply, and allows 25 free contacts, and pitches buzzwire.io. Unverified.
    • Rated [anecdote].
  • Quality warning. Comment counts made by keyword gates are not interest. With 1.65M plays and 9,892 mostly "agent" comments, the comments reflect the farm, not demand. Dd6izTYiln1 DeABDB9I2D1 [claim]

8. Stories playbook

  • Hidden emoji Story recipe (Brock, a paid ManyChat partnership). DdtNdBOFGHJ [demo]
    • Proof claims: a friend went from 7,045 to 104,330 views on one Story. A mastermind member went from 2-3k to 10.4k views, got 850 DMs with the emoji, and got 185 DMs for a coaching promotion "vs 20-30 normally".
    • The steps are written out under Frameworks.
  • Story lead template (Evan, @theguy). Dd7WBu_PR7X [anecdote]
    • Frame it as rare.
    • Anchor to your normal price ("Clients pay me $10k - $100k").
    • Give something away for a token $1 (or free), with scarcity ("first 100 people") and a reply keyword ("Reply '1 dollar' for the link").
    • Proof shown: Story views of 170,862 and 172,865. Leads were not shown.
    • Caption: the lead magnet could be a PDF, video material or a strategy call.
    • Inconsistency: the Story says 90+ hours, the speech says 118 hours.
  • 7-day Story calendar prompt for Claude. Three Stories a day: connection, value, client proof. Text-on-photo with a photo suggestion, laid out as a table. Dd5MjjlKvr3 [demo]

9. Profile optimisation

  • Brian Mark's percentile ladder (the percentiles are invented). Dd6ZIHnBBwC [claim]
    • A clear smiling photo: top 90%.
    • Name field with name plus what you do (example "Jeremy Lee Miner | Sales Coach"): top 80%.
    • Bio line 1, who you help ("I help sales professionals make 6-7 figures"): top 70%.
    • Bio line 2, social proof ("$200 million in revenue"): top 40%.
    • Bio line 3, DM keyword ("DM me 'sales' for more info"): top 30%.
    • Bio line 4, "Apply for coaching" with a down arrow and one link (bit.ly/coaching): top 15%.
    • Three pinned posts (deep value, personal story, best client transformation): top 5%.
    • Comment "game": top 1%.
  • Brian Mark's 7-point checklist. DdrSAMWq-TP [anecdote]
    1. A smiling photo, which is also what shows in DMs.
    2. Name field keywords ("Brian Ron Mark - Business Coach for Online Trainers"), because IG is a search engine.
    3. An "I help X achieve Y without Z" first line.
    4. A DM CTA keyword ("Apply/DM '100k'").
    5. Remove Linktree. Use one link to an application with about 7-8 questions: name, phone, how they found you, IG handle, current income, why apply, ability to commit financially, best email.
    6. Exactly three pins: best client transformation, personal story, and a deep-value post with an offer CTA.
    7. Blue check: costs $14.99 per his claim and "instantly makes you more credible".
    • His bio stats: 6,344 posts, 754K followers, "49 students over 100k/mo".
    • His "$1.5M a month" claim rests on a gross revenue screenshot and a watch.
  • D2C caveat. These are coaching templates. "Take out Linktree" ignores shop traffic. DdrSAMWq-TP [claim]

10. Followers, credibility and personal brand

  • Jim Tang's max-follower formula. Dd7_w1wsdKf [data from one account]
    • Disclaimer first: this is "not about money, not about fulfillment".
    • Be the underdog, whoever you are, whether Hormozi launching a book or someone flipping burgers.
    • Be credible, which is not the same as impressive. Elon Musk is credible about Mars, not about a regular job. The most credible person on a regular job is the one who works it.
    • Go on a quest. His own: "I'm going to document my journey of learning AI... Tomorrow I'm starting day one. Follow along."
    • Result: a 3.7% view-to-follow rate, which is atypical. One mentor-type commenter reported 8k follows on 350k views and 4k on 500k. Others said "tried this but lost followers".
    • You will likely feel "somewhat fake".
  • Sam Stoffel: followers are not money. DeERlGvM9LK [claim]
    • "You don't need followers. You need customers."
    • A personal brand is "what people think of when they hear your name", and people who "would notice if you disappeared".
    • Seven steps:
      1. Pick a solved problem.
      2. Become the person people think of for it.
      3. Show your face, mistakes and results.
      4. Tell the story of what changed.
      5. Repeat the same message.
      6. Give people a way to get the result.
      7. Productise it (course, community, mentorship) and sell.
    • "If you don't sell something, you can't make money."
    • Commenters: "started with you don't need followers and ended with follow @samstoffel", and the hard part (finding the solved problem) is skipped.
  • Organic beats boosted for sales (claim): 500 genuinely interested followers over 50,000 boosted ones. Dd1MI7lhAYb [claim]
  • Authority by association:
  • Breaking belief statement (Saad Khaja). State the belief the audience holds ("content takes 3-4 months") and break it with "undeniable proof". Dd_ZVdoI-iV [anecdote]
  • Proof-first reels. Show the DM inbox, view count and follower graph in the first seconds, then explain. Dd-rXZ8zqDd DdtNdBOFGHJ [demo]
  • Welcoming copies builds goodwill. Brock: "This is exactly why my account exists... always make it your own by adding your own personality, taste and storytelling." Top pushback (105 likes): at minimum credit the original. Dd1RWJtk4dl [demo]

11. Paid versus organic

  • Do not boost for followers (claim). If you spend, use proper conversion campaigns. Dd1MI7lhAYb [claim]
  • Comment section as free consulting. The Rs 15,000 Meta rant drew expert advice. Ddtkjn8ie0l [anecdote]
    • "Remove all the targeting and let Andromeda do its job" (926 likes).
    • "Broad works best for tier-1 countries; for tier-2, interest targeting... proper interest testing (about a week)", with a claimed ROAS of 20.1x.
    • "Retarget based on thruplays or hold rate."
    • A jewellery brand owner reports rural "photo bhej" messages and likes from random men, the opposite of her chosen audience.
  • Reuse organic winners as ad hooks and vice versa. DeFATG6umBR DeFFzgiCQOe [claim]
  • Do not copy commodity products seen in viral reels. An established brand (example: the Man Matters derma roller at about Rs 295) outspends you with hundreds of creatives. The commenter's sharper point: check margin first. Rs 50 to Rs 250, minus ads, RTO, returns, packaging and GST, leaves little. Another spent Rs 5k on dropshipping ads for 12 orders and lost Rs 3,800. DXd5NR2DvUZ [anecdote]

12. Production basics for organic reels

  • Brock's four placement rules. DeL07LCkYYr [claim]
    • Eyes on the camera lens, not the screen.
    • Titles at chest height, not over the face or neck.
    • Subtitles in the lower-middle box.
    • Ideas from AI.
    • Pushback in comments: "titles can go anywhere as long as readable". A deaf viewer asked where subtitles go when a signer is in frame (unanswered).
  • Voice delivery ladder. Rushing (bad) < dragging (better) < rhythmic (good) < rhythm plus tonal variation (best). DdFdFiavMJ0 [demo]
  • Radio-style mic chain (Patchd), in this order. DeO-iyvFiCm [demo]
    1. High-pass at about 100 Hz.
    2. Downward expander.
    3. De-esser.
    4. EQ boost at about 3,500 Hz.
    5. Compressor.
    6. Limiter.
    • Put the expander before the compressor.
    • Commenters dispute the de-esser position and say social dialogue should sound more natural.
  • Visual hook plus rule overlay.
    • Start mid-action.
    • Rules simple enough for a sixth-grader.
    • One high-contrast accent colour: red on green grass.
    • DeSKm5HB3MF [anecdote]
  • Claude-based editing stacks:
    • Claude Code with Remotion, Whisper word timing, FFmpeg grade, a person segmentation model and yt-dlp. Write a storyboard table first. De8SPjEAuV0
    • Claude as editor with storyboard approval before rendering. DeUUFJQu8cw
    • A /effects skill repo. De7JFJdo4KX
    • GitHub effect libraries plus a workspace (CLAUDE.md, brand.md, voice.md) plus Suno music. De1xXtICvqs
    • Claude plus invideo, giving an editable timeline. DebyJVyTLOf
    • Rated [demo].
    • Commenters: "it looks like a Claude edit". DeUUFJQu8cw [anecdote]
  • Thumbnail and cover rules. DfX5rchRb8i De4rJ5SBSFk [demo]
    • Pass the glance test.
    • Use 2-4 words.
    • Have one focal point.
    • Use a curiosity verb ("solved").
    • Add a status prop.
    • Remove words that narrow the audience.
    • Make the aspirational object the focus.
  • Jewellery-specific note (from the notes, not a creator). Keep captions off the neck, ear and wrist, below the neckline. DeL07LCkYYr [claim]

13. Reputation, originality and risk

  • Copying norms. Brock says copy freely. Commenters and an IP attorney say credit at minimum. There is a middle ground between "everything is a remix" and infringement. Dd1RWJtk4dl [anecdote]
  • Remaking another creator's hook plus audio carries originality and music-licence risk. DdwPZAku3Jx [claim]
  • "Ambush marketing" in Shaivya's sense. Competitors hire agencies to plant fake accounts and bad reviews on Instagram and Reddit. DWnf25uCFzz [anecdote]
    • One tell: a planted bad review gets an oddly cheerful brand reply ("glad you loved our product"). She admits it is hard to tell.
    • An agency owner confirmed getting "horror requests" under this name.
    • A podcast host said 8 out of 10 founders bring up Reddit.
  • AI answer engines can be steered. A $6 press release with "King of AEO" in the title and first sentence changed Google's AI Overview within hours. A fake "ceremony at Leigh Sports Village" release was repeated as fact. Exact-match domains, YouTube, LinkedIn Pulse and Reddit posts all moved results. It only worked on a zero-volume query. DdsLYSUPwGQ [demo]
  • Google's guidance on AI content (reported as updated 1 October). "Critical to manually fact-check and review all AI-generated content", including titles, meta descriptions and image alt text. Watch scaled content abuse. DeBJExFPKUF [demo]
  • Third-party "skills" and repos can be risky:
    • Agent Reach was flagged for "suspicious code". Dd6izTYiln1
    • Running git clone into ~/.claude/skills from an unknown repo is a supply-chain risk. De7JFJdo4KX
    • Scraping tools may break platform terms. Dd6izTYiln1 De-HXzJtpku
    • Rated [anecdote].
  • Price-pressure and dark-pattern copy ("3 spots left" when it is false) can breach consumer-protection rules. See file 06. Dd5o0CboRhC [claim]

14. Off-platform discovery that feeds IG

  • Instagram clip to YouTube long form. The clip works as a trailer, but make the full episode findable: the top comment was "Which podcast is this from?" Dd_ZVdoI-iV [data]
  • YouTube packaging. Watch-time share A/B test: "0 -> $100M The $1.2B Funnel Strategy Every Brand Should Steal in 2026" won at 37.8% against 34.2% and 28%. A rewritten title and thumbnail ("He Solved YouTube", "The NEW Rules of YouTube (From a 50 Billion View Strategist)") lifted a video to about 85.3K views and +1.1K subs. De4rJ5SBSFk DfX5rchRb8i [demo]
  • AEO and AI-search seeding: title, H1 and first sentence; press releases; YouTube; LinkedIn; Reddit. DdsLYSUPwGQ [demo]
  • Website link funnels:

Frameworks and templates

Trial Reels, Versions method (Damian Appice) Dco8DB2oRRt

Trial Reels, Versions method (Damian Appice) Dco8DB2oRRt

Edits app: create a draft

  1. Edits app: create a draft.

Top-left dropdown, then Manage Versions

  1. Top-left dropdown, then Manage Versions.

Add 5 versions: same viral video, 5 different on-screen hooks, 5 different instrumentals

  1. Add 5 versions: same viral video, 5 different on-screen hooks, 5 different instrumentals.

Repeat for 5 viral videos per day

  1. Repeat for 5 viral videos per day.

Schedule each video's 5 versions one week apart, as Trial Reels

  1. Schedule each video's 5 versions one week apart, as Trial Reels.

Link each trial to your most viral or most follow-generating reel with "Link a reel"

  1. Link each trial to your most viral or most follow-generating reel with "Link a reel".

Two hooks x four edits (Rapville) DeSJg4Mkg42

Two hooks x four edits (Rapville) DeSJg4Mkg42

Shoot: 2 openings that end in the same performance

  • Shoot: 2 openings that end in the same performance.

Edit each: mirror, shorter cut, new grade, added text

  • Edit each: mirror, shorter cut, new grade, added text. That gives 8 files.

Post as Trial Reels

  • Post as Trial Reels. If one wins, do not tap "share to main". Re-export and post the file to main as new.

Post everything 5x (Brock) DeFFzgiCQOe

Post everything 5x (Brock) DeFFzgiCQOe

Trial

  1. Trial.

Main feed

  1. Main feed.

Mirrored trial

  1. Mirrored trial.

Main feed again at about +90 days

  1. Main feed again at about +90 days.

Main feed again at about +180 days

  1. Main feed again at about +180 days.

Winner iteration (Chris Chung) DeGVbSJtBfn

Winner iteration (Chris Chung) DeGVbSJtBfn Trial winner, then main feed post, then re-shoot from a new angle, then a new format, then a full remake.

Viral template loop (Hayley Jennings) DdwPZAku3Jx

Viral template loop (Hayley Jennings) DdwPZAku3Jx

Train your feed for 15 minutes on niche viral reels

  1. Train your feed for 15 minutes on niche viral reels.

Remake a proven reel with your visuals, the same hook and the same audio

  1. Remake a proven reel with your visuals, the same hook and the same audio.

Post daily trials

  1. Post daily trials. Use your own winner as the next template.

AI retention loop (Angus) De-HXzJtpku

AI retention loop (Angus) De-HXzJtpku

Post two versions

  1. Post two versions.

Capture analytics (his workflow nodes: Post tests, Saved browser login, Capture Studio analytics, Latest metrics,...

  1. Capture analytics (his workflow nodes: Post tests, Saved browser login, Capture Studio analytics, Latest metrics, Snapshot / story).

Ask the AI to compare both transcripts and on-screen text and map where people leave

  1. Ask the AI to compare both transcripts and on-screen text and map where people leave.

Get a re-cut suggestion

  1. Get a re-cut suggestion. Example: "keep 0-24s, change 24-27s, cut 29-31s".

Post both as trials and send the winner to main

  1. Post both as trials and send the winner to main.

Save the lessons table (Saved lesson | Evidence | Stronger / More support / Counter | Next experiment)

  1. Save the lessons table (Saved lesson | Evidence | Stronger / More support / Counter | Next experiment).

Get coached in NotebookLM

  1. Get coached in NotebookLM.

Niche research before the first post (Tanmay) Dd4QXwYust3

Niche research before the first post (Tanmay) Dd4QXwYust3

List the top 10 videos in the niche

  1. List the top 10 videos in the niche.

Note their titles and formats

  1. Note their titles and formats.

Pick the metrics: AVD (end-loaded payoff) and shares

  1. Pick the metrics: AVD (end-loaded payoff) and shares. Decide whether your topic is shared to a friend or to the viewer's own profile.

Competitor outlier method (Yashika) DeUqvO8zKcP

Competitor outlier method (Yashika) DeUqvO8zKcP Watchlist your competitors, sort topics by outlier multiplier, open the top one in the studio, then remake it with your voice and prompt.

Hidden emoji Story (Brock / ManyChat) DdtNdBOFGHJ

Hidden emoji Story (Brock / ManyChat) DdtNdBOFGHJ

Post no Stories for 24 hours

  1. Post no Stories for 24 hours.

Take a selfie with your face in the bottom corner

  1. Take a selfie with your face in the bottom corner.

Add a text hook: "You have to see this" or "Public service announcement"

  1. Add a text hook: "You have to see this" or "Public service announcement".

Write 2 sentences on the problem your product solves and 2 on how you found the solution

  1. Write 2 sentences on the problem your product solves and 2 on how you found the solution.

Write "DM me the word to get "

  1. Write "DM me the word [keyword] to get [your product]".

Hide an emoji somewhere on screen

  1. Hide an emoji somewhere on screen.

Post

  1. Post.

Immediately post a second Story: "Go back to that first Story and find the hidden emoji for a chance to win ______"

  1. Immediately post a second Story: "Go back to that first Story and find the hidden emoji for a chance to win ______". Then auto-reply to the keyword DMs.

Story lead format (Evan) Dd7WBu_PR7X

Story lead format (Evan) Dd7WBu_PR7X

Frame it as rare: "This is by far the craziest thing I've ever done."

  1. Frame it as rare: "This is by far the craziest thing I've ever done."

Price anchor: "Clients pay me $X - $Y to ___."

  1. Price anchor: "Clients pay me $X - $Y to ___."

Give it away for $1 or free, to "the first 100", with "Reply '' for the link."

  1. Give it away for $1 or free, to "the first 100", with "Reply '[keyword]' for the link."

7-day Story calendar prompt (verbatim from screen) Dd5MjjlKvr3

7-day Story calendar prompt (verbatim from screen) Dd5MjjlKvr3

Build me a 7-day Instagram story calendar. Keep it simple, these are just text-on-photo stories. Each day should have three stories: one that builds connection, one that gives value, and one that shows client proof. Here's who I help and what I sell: [insert]. For each story, write the exact text to put on it and tell me what kind of photo to put it on. Lay it out in a table.

Profile ladder (Brian Mark) Dd6ZIHnBBwC DdrSAMWq-TP

Profile ladder (Brian Mark) Dd6ZIHnBBwC DdrSAMWq-TP

Photo: a clear smile

  • Photo: a clear smile.

Name field: Name | keyword role

  • Name field: Name | keyword role.

Bio 1: I help achieve without

  • Bio 1: I help [who] achieve [what] without [pain].

Bio 2: proof

  • Bio 2: proof.

Bio 3: DM "" for info

  • Bio 3: DM "[keyword]" for info.

Bio 4: Apply ↓ plus one link

  • Bio 4: Apply ↓ plus one link.

Pins: value post, your story, client transformation

  • Pins: value post, your story, client transformation.

Max-follower formula (Jim Tang) Dd7_w1wsdKf

Max-follower formula (Jim Tang) Dd7_w1wsdKf

Frame yourself as the underdog

  1. Frame yourself as the underdog.

Be credible for the topic, not impressive

  1. Be credible for the topic, not impressive.

Go on a quest with an open ending and invite people to follow the ending

  1. Go on a quest with an open ending and invite people to follow the ending.

Accept that this optimises followers, not profit

  1. Accept that this optimises followers, not profit.

Personal brand to business (Sam Stoffel) DeERlGvM9LK

Personal brand to business (Sam Stoffel) DeERlGvM9LK Pick a solved problem, become known for it, show face, mistakes and results, tell the turning-point story, repeat one message, give people a path to the result, productise and sell.

Pause-frame interactive reel (from Dd-rXZ8zqDd)

Pause-frame interactive reel (from Dd-rXZ8zqDd)

Fast motion clip with the text "Only 1% can pause at the right time!"

  • Fast motion clip with the text "Only 1% can pause at the right time!".

Near-miss frames reading "SOOOO CLOSE"

  • Near-miss frames reading "SOOOO CLOSE".

One hidden frame with the reward: "YOU DID IT" plus the launch date plus "DM us a screenshot for "

  • One hidden frame with the reward: "YOU DID IT" plus the launch date plus "DM us a screenshot for [reward]".

Plan the DM load or use a public code

  • Plan the DM load or use a public code.

Four-book "marketing degree" (Ryan Deiss) DcJpq1hjm27

Four-book "marketing degree" (Ryan Deiss) DcJpq1hjm27

$100M Leads (Hormozi): freshman year, awareness and leads

  1. $100M Leads (Hormozi): freshman year, awareness and leads.

Ogilvy on Advertising: core curriculum

  1. Ogilvy on Advertising: core curriculum.

Breakthrough Advertising (Eugene Schwartz): psychology

  1. Breakthrough Advertising (Eugene Schwartz): psychology. "You can't create desire, you can only channel it."

The Wizard of Ads (Roy H

  1. The Wizard of Ads (Roy H. Williams): grad school, "make people feel something before you ask them to do something". Stack: attention, then leads, then craft, then psychology, then art and magic. Commenters' alternative stack:

Anatomy of a Humbug (Paul Feldwick)

  • Anatomy of a Humbug (Paul Feldwick).

How NOT to Plan

  • How NOT to Plan.

Eat Your Greens

  • Eat Your Greens.

How Brands Grow (Byron Sharp)

  • How Brands Grow (Byron Sharp).

Distinctive Brand Assets (Jenni Romaniuk), with the "famous and unique" rule

  • Distinctive Brand Assets (Jenni Romaniuk), with the "famous and unique" rule.

Get Different

  • Get Different.

Launch

  • Launch.

Positioning

  • Positioning.

Purple Cow

  • Purple Cow.

Hypnotic Writing

  • Hypnotic Writing.

Kotler

  • Kotler.

Day Trading Attention

  • Day Trading Attention.

Contagious

  • Contagious.

Ranking reel template (Ian Barnard) DdjrOhAx9yE

Ranking reel template (Ian Barnard) DdjrOhAx9yE

Title " in 2026"

  • Title "[Topic] in 2026".

An empty numbered list from "Most important" to "Least important"

  • An empty numbered list from "Most important" to "Least important".

Reveal items in shuffled order, with a big title per item and one line of reasoning

  • Reveal items in shuffled order, with a big title per item and one line of reasoning.

Fill in the rank

  • Fill in the rank.

Reply to critics in comments

  • Reply to critics in comments.

Hooks and lines worth stealing

"Bro, Trial Reels got pets, bro." / "Psych." plus "how to MASTER trial reels for the end of 2026 (new feature alert)"

  • "Bro, Trial Reels got pets, bro." / "Psych." plus "how to MASTER trial reels for the end of 2026 (new feature alert)" Dco8DB2oRRt

"Trial Reels aren't dead, you just don't understand how they work now."

  • "Trial Reels aren't dead, you just don't understand how they work now." DeSJg4Mkg42

"Post everything five times." / "You get more juice from the same lemon."

  • "Post everything five times." / "You get more juice from the same lemon." DeFFzgiCQOe

"If you take your trial winner and post it again separately on your main feed, you get another winner."

  • "If you take your trial winner and post it again separately on your main feed, you get another winner." DeGVbSJtBfn

"How to force your trial reels to go viral" / "My trial reels never got more then 300 views.."

  • "How to force your trial reels to go viral" / "My trial reels never got more then 300 views.." DdwPZAku3Jx

"I'm literally getting multiple DMs every minute."

  • "I'm literally getting multiple DMs every minute." Dd-rXZ8zqDd

"Only 1% can pause at the right time!"

"Once a lion has tasted blood, he never eats grass again." plus "WATCH THIS BEFORE YOU HIT THE BOOST BUTTON"

  • "Once a lion has tasted blood, he never eats grass again." plus "WATCH THIS BEFORE YOU HIT THE BOOST BUTTON" Dd1MI7lhAYb

"It's not about what you say, it's about how you say it."

  • "It's not about what you say, it's about how you say it." Dd1RWJtk4dl

"I would start a page called HairWolf."

"Please, can we all agree to stop the three second reels that have no actual value..."

  • "Please, can we all agree to stop the three second reels that have no actual value..." Dd4oJ7gjqGX

"I don't want to read a 17 paragraph ChatGPT caption to find out the secret."

  • "I don't want to read a 17 paragraph ChatGPT caption to find out the secret." Dd4oJ7gjqGX

"I got 70,000 followers from this 27-second video, and I am going to break down the exact mechanism."

  • "I got 70,000 followers from this 27-second video, and I am going to break down the exact mechanism." Dd7_w1wsdKf

"Credibility is not the same as impressiveness."

  • "Credibility is not the same as impressiveness." Dd7_w1wsdKf

"It takes six videos."

"I don't think I've ever found an Instagram strategy that's this good."

  • "I don't think I've ever found an Instagram strategy that's this good." DdtNdBOFGHJ

"Your eyes look here, not here."

"If today I want to grow your account from 0 to 100k, I will do something like this."

  • "If today I want to grow your account from 0 to 100k, I will do something like this." DeUqvO8zKcP

"A Marketing Degree In 4 Books" / "Four books, no student loans required."

  • "A Marketing Degree In 4 Books" / "Four books, no student loans required." DcJpq1hjm27

"If your profile picture is a clear photo of you smiling, don't get too excited

  • "If your profile picture is a clear photo of you smiling, don't get too excited. That just puts you in the top 90%." Dd6ZIHnBBwC

"I make $1.5 million a month from my Instagram profile."

  • "I make $1.5 million a month from my Instagram profile." DdrSAMWq-TP

"I don't care what industry you're in, if you follow this story format, you will get the most leads you have ever...

  • "I don't care what industry you're in, if you follow this story format, you will get the most leads you have ever gotten from an Instagram story." Dd7WBu_PR7X

"Steal this Claude prompt if you want to turn your Instagram stories into a money printing machine."

  • "Steal this Claude prompt if you want to turn your Instagram stories into a money printing machine." Dd5MjjlKvr3

"So every designer on the internet seems to be obsessed with this book." / "this one looks like a coffee shop that...

  • "So every designer on the internet seems to be obsessed with this book." / "this one looks like a coffee shop that charges $8 for a latte" Dd7gztHRzP9

"Stop chasing followers

  • "Stop chasing followers. You don't need followers. You need customers." / "A million followers doesn't mean a million dollars." DeERlGvM9LK

"It has been brought to my attention that you all don't know what ambush marketing is."

  • "It has been brought to my attention that you all don't know what ambush marketing is." DWnf25uCFzz

"I just spent 15,000 rupees on ads and this is the audience that my ads are reaching."

  • "I just spent 15,000 rupees on ads and this is the audience that my ads are reaching." Ddtkjn8ie0l

"The world is in a really turbulent time right now, so I just want to remind you to be careful of the information...

  • "The world is in a really turbulent time right now, so I just want to remind you to be careful of the information you get from AI." DdsLYSUPwGQ

"Pay attention

  • "Pay attention. Google has rules for using AI content on your website." DeBJExFPKUF

"Turns out winning at content in 2026 just comes down to a prediction algorithm." / "Alex Hormozi is a $4M API call"

  • "Turns out winning at content in 2026 just comes down to a prediction algorithm." / "Alex Hormozi is a $4M API call" De-HXzJtpku

"I didn't edit a single second of this video

  • "I didn't edit a single second of this video. Claude did. No CapCut, no Edits app, nothing." DeUUFJQu8cw

"The number one trending GitHub repo this week is called Reverse Engineer Anything."

  • "The number one trending GitHub repo this week is called Reverse Engineer Anything." DeV2n53gLgf

"Someone just released an open source GitHub repo that gives your AI agent access to 13 different platforms without...

  • "Someone just released an open source GitHub repo that gives your AI agent access to 13 different platforms without any API costs." plus "Fact or Hype?" Dd6izTYiln1

"THIS REPO JUST KLLED MOTION DESIGNERS"

"Bhukhe pet sohega wo jo achche presentations nahi banayega."

  • "Bhukhe pet sohega wo jo achche presentations nahi banayega." DdtB7n8TAeD

"If you want to attract money, you have to understand how money works."

  • "If you want to attract money, you have to understand how money works." DdtNBKpMLvQ

"You can't create desire, you can only channel it." (Schwartz, quoted)

  • "You can't create desire, you can only channel it." (Schwartz, quoted) DcJpq1hjm27

"Repurposing isn't recycling, it's distribution." (commenter)

  • "Repurposing isn't recycling, it's distribution." (commenter) DeGVbSJtBfn

Contradictions and doubts

Duplicate content

  • Duplicate content. Rapville says different hooks avoid detection, and Brock says only trials are limited. A commenter reports variants being flagged. Mirroring as a "slight modification" may not beat visual or audio fingerprinting. None of the three cite Instagram documentation. DeSJg4Mkg42 DeFFzgiCQOe Dco8DB2oRRt

Share to main or not

  • Share to main or not. Rapville says never share a trial to main; re-upload instead. Chris Chung and Brock post the winner to main as a separate reel, which is consistent. One commenter worries about losing the trial's traction. DeSJg4Mkg42 DeGVbSJtBfn DeFFzgiCQOe

Caption-first reels

  • Caption-first reels. Brock says they are dead. Hayley's 5-second b-roll with a long teaching caption still got 139k plays and 1,042 comments, though the keyword drove the comments. Dd4oJ7gjqGX DdwPZAku3Jx

Gimmicks

  • Gimmicks. Brock says gimmicks are not hooks, yet his own gimmick-filled reel got 130k plays. The top comment: "They are hooks. That's why we stayed." Dd8kCcCCGG3

Followers and money

  • Followers and money. Jim Tang: "followers not money". Sam Stoffel: "you don't need followers", then "follow me". Hardik: organic followers drive sales. These are not consistent. Dd7_w1wsdKf DeERlGvM9LK Dd1MI7lhAYb

Inflated or unverified numbers

  • Inflated or unverified numbers:
    • Damian's billion views. Dco8DB2oRRt
    • Hayley's "9/10 go viral". DdwPZAku3Jx
    • Rapville's "30k in a week" (one artist). DeSJg4Mkg42
    • Saad's six videos, method not shown. Dd_ZVdoI-iV
    • Brian's $1.5M a month (gross screenshot). DdrSAMWq-TP
    • Sam's $50M. DeERlGvM9LK
    • Pause-frame "crazy sales" with no revenue shown. Dd-rXZ8zqDd
    • The hidden emoji results come from a friend and a mastermind member. DdtNdBOFGHJ
    • The 70,000 versus 75,144 follower mismatch. Dd7_w1wsdKf
    • Mohd Aadil's real-estate dashboard is visibly labelled "DEMO DATA - NOT ACTUAL CLIENT DATA" but presented as a real client. Its "800X ROI" is gross booking value divided by spend; brokerage is about 1-2%. DdZAwEftJSy

Sponsored or affiliate content presented as advice

Folk theories

  • Folk theories:
    • "Reset the Stories algorithm" by posting nothing for 24 hours. DdtNdBOFGHJ
    • "Boosting kills organic reach". Dd1MI7lhAYb
    • "Edits gives a digital footprint boost". DdwPZAku3Jx
    • "H1 is the first thing Google crawls". Ddo0sp7As2r

Ethics and legal

  • Ethics and legal:
    • Engagement-bait contests and giveaways (hidden emoji "for a chance to win") need IG promotion and giveaway compliance. DdtNdBOFGHJ
    • Fake reviews and ambush takedowns are illegal under fake-review rules. DWnf25uCFzz
    • AEO seeding with fake events is spam and misinformation. DdsLYSUPwGQ
    • Downloading others' reels with yt-dlp or Save Clip is a copyright risk. De8SPjEAuV0 Dd1RWJtk4dl
    • Scraping agents carry security and terms risk. Dd6izTYiln1
    • Reverse engineering may breach terms and licences. DeV2n53gLgf
    • Decompiling apps. DecfvksvHiW

Comment pushback worth weighing

  • Comment pushback worth weighing:

Money-manifestation content

  • Money-manifestation content. "Money likes peace" is unfalsifiable. It reached 1M plays anyway, which shows reach does not mean truth. DdtNBKpMLvQ

What Tanish should do with this

Note

Ilene Joy (@ilenejoyjewelry). The IG rules still apply: lowercase hashtags, no AI wording, never an AI label, approval mocks first, post from Chrome Browser 1.

Start a Trial Reels test bed on the 2-3 best existing posts (builder row, hero, chain plus rose)

  1. Start a Trial Reels test bed on the 2-3 best existing posts (builder row, hero, chain plus rose). For each one, shoot or cut two hooks: a gift hook ("for her") and an identity hook ("my stack"). Make four edits per hook (shorter cut, new grade, text, new cover), but never mirror pieces with lettering or asymmetric layouts. Re-post winners to main as a new upload, not "share to main". Log results in a simple lessons table (lesson, evidence, counter, next test). DeSJg4Mkg42 DeGVbSJtBfn De-HXzJtpku

Run one interactive drop reel: a fast macro clip of the new charm with a hidden "you found it" frame

  1. Run one interactive drop reel: a fast macro clip of the new charm with a hidden "you found it" frame. Reward people who DM the screenshot with early access or a small perk (a chain extender or engraving), not 15% off. Set up a keyword auto-reply before posting, so the DM flood does not stall. Dd-rXZ8zqDd DdtNdBOFGHJ

Stories: build a 7-day connection / value / proof calendar from the prompt, and test one hidden-emoji or...

  1. Stories: build a 7-day connection / value / proof calendar from the prompt, and test one hidden-emoji or reply-keyword Story ("reply NORTH STAR for the size guide"). Compare replies with a normal Story. Dd5MjjlKvr3 DdtNdBOFGHJ Dd7WBu_PR7X

Profile: name field "Ilene Joy | fine jewelry" (keyword)

  1. Profile: name field "Ilene Joy | fine jewelry" (keyword). Bio: positioning line, then proof, then a DM keyword, then one link to the builder. Pins: builder demo, founder or designer story, customer favourites. DdrSAMWq-TP

Formats to try first

  1. Formats to try first:
    • A "one piece, three contexts" palette card reel (desk, dinner, wedding), after Dd7gztHRzP9.
    • A "jeweller's legal tricks and how to beat them" explainer (plated versus solid, karat stamps, carat total weight), after DdCGW4wimBo. This also signals the brand's honesty.
    • Captions kept below the neckline.

Seeding idea: the unprompted "where did you buy that pendant?" question under a non-jewellery reel suggests that...

  1. Seeding idea: the unprompted "where did you buy that pendant?" question under a non-jewellery reel suggests that gifting a hamsa, eye or North Star pendant to talking-head creators (mindset, career) can drive purchase intent. Ask them to tag the brand. DdtNBKpMLvQ

Healthy Manushya (paused Meta ads after about Rs 25k with about zero sales)

Healthy Manushya (paused Meta ads after about Rs 25k with about zero sales)

Restart organically before spending again

  1. Restart organically before spending again. Plan six tightly themed reels in one concept as a test, judged on shares and saves, not views. Use Trial Reels so flops do not hit the account. Dd_ZVdoI-iV DeSJg4Mkg42

Use Tanmay's research step in Hindi or Hinglish: the top 10 videos on hair fall, energy, sleep and gut

  1. Use Tanmay's research step in Hindi or Hinglish: the top 10 videos on hair fall, energy, sleep and gut. Use the Meta Ads Library to find competitors' longest-running supplement ads and mine their hooks. Dd4QXwYust3 DeFATG6umBR DXd5NR2DvUZ

Make the "how to read any supplement label, even ours" reel in the villain format: per serving versus per 100 g,...

  1. Make the "how to read any supplement label, even ours" reel in the villain format: per serving versus per 100 g, scoop size, "% more" claims, proprietary blends. Verify any FSSAI threshold before stating it. DdCGW4wimBo

Funnel: a DM keyword (for example "SLEEP") that sends a plan plus a WhatsApp COD checkout link

  1. Funnel: a DM keyword (for example "SLEEP") that sends a plan plus a WhatsApp COD checkout link. Keep health claims compliant. Do not boost posts. When ads resume, use conversion campaigns, test broad against interests over 7 days in tier-2, and track RTO by campaign. DdtNdBOFGHJ Dd1MI7lhAYb Ddtkjn8ie0l

Run a founder "quest" series ("HM restart: 30 days, real numbers"), using the underdog framing against big...

  1. Run a founder "quest" series ("HM restart: 30 days, real numbers"), using the underdog framing against big supplement brands. Pair it with a conversion path. Dd7_w1wsdKf

Agencies (Zamn Studios, StudioHRTN, Goodform)

Agencies (Zamn Studios, StudioHRTN, Goodform)

Productise "creative multiplication": one shoot becomes 2 hooks x 4 edits, Trial Reels testing, winner iteration and...

  1. Productise "creative multiplication": one shoot becomes 2 hooks x 4 edits, Trial Reels testing, winner iteration and a weekly lessons table. DeSJg4Mkg42 DeGVbSJtBfn De-HXzJtpku

Agency lead magnets on IG

  1. Agency lead magnets on IG:
    • A comment keyword ("AUDIT") delivering a short reel teardown or score.
    • A jargon glossary with an any-emoji trigger.
    • A "packaging teardown" before-and-after reel.
    • Rotate the reply texts, keep a link-in-bio fallback, and do not gate public links.
    • DeSKm5HB3MF DeABDB9I2D1 DfX5rchRb8i DeUUFJQu8cw

Add a production checklist to every client reel

  1. Add a production checklist to every client reel:
    • Eye line to the lens.
    • Title at chest height, captions in the lower middle.
    • First-frame clarity.
    • A rule overlay instead of a talking-head setup.
    • One accent colour.
    • Voice chain: high-pass, light de-ess, compression, limiter.
    • Storyboard table before any AI edit.
    • DeL07LCkYYr DeSKm5HB3MF DeO-iyvFiCm De8SPjEAuV0

Write a stance: no fake-review or "ambush" work and no AEO fake-event seeding

  1. Write a stance: no fake-review or "ambush" work and no AEO fake-event seeding. Offer reputation monitoring instead. DWnf25uCFzz DdsLYSUPwGQ

Tanish's own content

Tanish's own content

Pick one solved problem and repeat it: a D2C operator who builds AI creative systems

  1. Pick one solved problem and repeat it: a D2C operator who builds AI creative systems. Run a quest series with a clear end, using real proof from Ilene Joy and HM. DeERlGvM9LK Dd7_w1wsdKf

Formats that suit him

  1. Formats that suit him:
    • A ranking or tier list ("ranking Meta ad tactics for 2026").
    • A "fact or hype" test of AI tools, run in a sandbox, never installing unknown skills on the main machine.
    • A teardown with a visual receipt for every claim.
    • DdjrOhAx9yE Dd6izTYiln1 DecfvksvHiW

Use this saved-reel library as Briar's S-tier use case: pattern analysis across winners, not copying words

  1. Use this saved-reel library as Briar's S-tier use case: pattern analysis across winners, not copying words. Keep DMs human. Ddt4Tq0BGS_

The reels