Getting clients and closing sales
Do this first
You want more service clients and better sales without discounting.
Pick two client channels you can sustain
- Cold email costs about $200 monthly. Choose two channels you can keep running. Read the lesson
Reply to every inbound lead in 60 seconds
- Use one inbox, a qualifying auto-reply and real booking slots. Read the lesson
Run one ad straight to a booking page
- One agency claims Rs 5.5 lakh from booking-page ads. Test the approach without expecting that result. Read the lesson
Sell a small paid first step
- A paid assessment lets buyers see your thinking before committing to a large project. Read the lesson
Do not defend price
- Agree they may find cheaper. Pause, then ask whether it delivers the same result. Read the lesson
Score your LinkedIn connections for fit
- Export your connections and let AI rank fit using only that file's data. Read the lesson
Lead with your recommendation
- Lead with the recommendation. Speak to each decision maker before the meeting. Read the lesson
Show proof in the first seconds of content
- Open with proof, teach one method, then offer a useful asset. Read the lesson
Questions you might have
How do I get my first clients?
- Start with warm LinkedIn contacts and one inbound channel. Full answer
What if a prospect finds it cheaper?
- Say "you probably can", then pause. Ask about the result. Full answer
How fast should I call a new lead?
- Aim for under 60 seconds. Test whether instant calls help. Full answer
How do I charge more without discounting?
- Sell a paid assessment first. Show prices to filter buyers. Full answer
Does cold email still work?
- Check the law and verify contacts. Start slowly with three emails and watch spam reports. Full answer
How do I follow up without sounding needy?
- Send something useful that helps them decide. Keep it brief. Full answer
Read next
Lead gen, sales and client acquisition
- Finding leads and closing. Open
Pricing, offers and positioning
- Paid assessments and pricing. Open
Personal brand and creator business
- Profiles and proof. Open
CTA and keyword funnels
- DM funnels and downloads. Open
Retention, email, WhatsApp, CRM
- Fast replies and follow-ups. Open
Watch these reels
@calebchae: Live speed to lead test
- A callback in 5 seconds. Watch
@rishabh.biswas_: Run Meta ads for your own agency straight to a Calendly booking page
- Ads straight to booking. Watch
@theryankeip: When a prospect says I can get it cheaper somewhere else, do not
- Answering price objections. Watch
@gentlerainman: To move from $5,000 to $50,000 clients, do not pitch the big
- Sell a paid assessment first. Watch
@fateh_and_nimrat: Five client-acquisition systems (cold email, LinkedIn outreach, Meta
- What client channels cost. Watch
@apurv_sngh: Export your LinkedIn connections CSV, have ChatGPT/Claude score fit
- Rank your LinkedIn contacts. Watch
Avoid these
Scraping competitor followers' emails and phones
- Use opted-in lists. Scraping risks privacy and platform breaches. Why
Cold calls or cold email without consent and compliance
- Check spam rules and verify contacts. Keep initial sequences to three emails. Why
Ad copy that guarantees revenue in 60 days
- Revenue guarantees can get ads rejected. Why
Auto-senders with no human approval
- Approve each email and set a token budget. Why
Using the silent price script on low-intent buyers
- The script suits consultative sales. Some buyers will still choose cheaper. Why
The reels
Get the next lesson in your inbox
When I find a reel worth acting on, you get the short version: what it says and what to do. Free, rare, one click to leave.
Rather have it done for you? Work with Tanish